Info


Project


Breakdown


Identity
Urban Teachers Identity
Urban Teachers is a non-profit founded to solve teacher inequality in underfunded neighborhoods. By creating a preparation program, in partnership with Johns Hopkins School of Education, they’ve provided higher quality education with positive results in Baltimore, DC, and Dallas Fort Worth.

The identity for Urban Teachers refreshed when they partnered with Kapowza. The brand lacked visual uniformity, resulting in inconsistent brand experiences and conflicting messaging.





Variant Logo



Various Stationery




The identity centers on a ‘torch’ element that acts as a symbol for the brand. Each Urban Teachers city has a different torch associated with it. In addition to newer elements introduced, usage guidelines, various stationery, a website, web application, and videos were designed to unify the brand and further push it’s mission to solving teachers inequality.



Web Examples

Application

Website